Men’s style file: classic fashion for the boys…

Mighty Man

Don't be fooled by the stereotype of a man who doesn't care about the way he looks. Modern men are just as (or at least almost) as concerned with their appearance as women. Healthy skin is a fundamental part of looking great.

For men, skin care is a mere afterthought. Beyond the world of shaving their faces, it is rare for a man to devote time to his skin. Yeah right! These days, skin care is no longer just a women's concern. We are in the 21st century and the pressure is on for a man to take care of himself. Men are increasingly aware and concerned about the health of their skin. More men than ever are interested in taking care of their appearance and ensuring that they maintain their youthful looks for as long as possible. Man's increasing desire for a groomed look is an 8 billion dollar industry. So why are men beginning to catch up with women's interest in hair and beauty products?

Most importantly, everyone wants to retain youthful skin for as long as possible. Along with drinking plenty of water and eating  a healthy diet, moisturizing and nurturing the skin is the best way to grow old gracefully. For a long time men were only comfortable in barber stores and over the past 20 years they have started venturing into what was once only a womans domain.

The hair and beauty industry have now woken up and are now catering for their interests by putting a masculine edge to their salon appointments and product ranges. This makes it easier for a man to ask questions without sounding sissy.

Industry professionals have now understood the importance of guiding this generation through change. Think about it in simple terms, little girls hand around their mothers watching their beauty regime and are quick to follow with hair styling and make up application, whilst little boys are too busy in the backyard playing to be interested in whats going on in dad's bathroom and lets face it, up until the past few years there hasn't been much going on.

So boys the message is clear, don't be afraid to ask questions there are plenty of grooming solutions out there for you-Just ask!